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Carhartt Retail Clothing Manchester

The Venue:
Carhartt Retail Fashion Store

Location:
Oldham Street Manchester

Established:
July 2009

Originally founded in New York, Carhartt is a unique urban style clothing store. Being an historically New York outfit, the integration of high quality music was a major part of their plan. Carhartt needed a professional sound system that could provide clarity surround sound during the day, but that also had the ability to be pumped up to cope with live shows, DJ’s and artists performing whilst people shopped. .

The Challenge:
Through the use of audio, help create a unique shopping experience to cater for background sound, live music and DJ’S.

The Solution:

A combination of Blacka Acoustics TFR 801 mid/high Units - Blacka Acoustics RF12 Sub Bass Units - QSC ISA 450 Amplifiers - Cloud CX163 zone controller - DBX 2/3/4 x over - Marantz CD player

The Result:
"The system provides customers entertainment during their shopping experience, with a crystal clear nightclub quality sound system."
— Alex, General Manager, Carhartt Retail Manchester


Originally founded in New York, Carhartt is a unique urban style clothing store. Being an historically New York outfit, the integration of high quality music was a major part of their plan. Carhartt needed a professional sound system that could provide surround sound and clarity during the day, but also had the ability to be pumped up to cope with live shows, DJ’s and artists performing whilst people shopped.

To create an experience its customers would not forget, Carhartt turned to Blacka Acoustics, Systems Design Consultant Craig West understood the importance of audio quality to the brand. "Customers come here to buy one of the leading clothing brands on the market, and the management was going to give their customers the best shopping experience possible.

No detail overlooked
Blacka Acoustics worked closely with Carhartt's owners and architects in designing the sound system. ''Alex comes from a DJ background and was very clear on the sound quality that he required for his store," West says. "It was a pleasure working with him as he knew exactly what he wanted and we were able to test various speakers and positioning to come up with the right solution"

Craig West designed a solution that Alex says, "that enables us to play background sound as well as the ability to crank it up, the guys over at Blacka really understand sound and I would recommend then to anyone, top fellas,"


A complete audio solution that's easy to use

Blacka Acoustics fitted the widely recognised Blacka TFR 801 full range speakers in each corner of the store and two Blacka RF12 subwoofers to add warm depth. The amps used to power the solution are the reliable QSC ISA 450, one to run the subs and one to run the full range (TFR 801 satellite speakers .System management   is controlled with a DBX 2/3/4 crossover and a Cloud CX163 Zone Controller. Background sound playback is be delivered from Marantz single CD player and an iPod.

When the DJ’s and other artists perform they obviously need the necessary DJ equipment/monitors etc. Instead of going to the expense of buying all the gear, Carhartt opted to use Blacka Acoustics system hire service.  This saves them the hassle of storing the equipment themselves whilst being assured that the professionals at Blacka Acoustics will setup perfectly for them every time

 

A flexible and easy-to-use solution

Working together with Carhartt, Senior installation Engineer Craig West created a solution that includes the Blacka Acoustics TFR 801 satellite monitors and RF12 Bass Units.

Since the Carhartt atmosphere is felt well before the customer reaches the showroom door, the team used the 801 loudspeakers to deliver a crystal clear frequency throughout the venue. These loudspeakers can be mounted horizontally or vertically and provided wide coverage while integrating easily with the existing structure. "The small and compact speakers cover a large area providing full-range excellent quality audio without the need to post a number of large speakers throughout the space," West explains. RF 12 Bass Speakers were used in two corners locations of the unit to increase and expand the low frequency and provide a warm low baseline.

Carhartt needed to run 4 music sources, DVD, CD, Ipod and DJ and needed to a simplistic method of switching between each source. For this we selected Cloud 263 Zone controller which provided easy to use switch and volume controls.


 


A better experience for customers and staff


The Blacka Acoustics system is helping Carhartt create an experience that keeps customers coming back. Carhartt owner Alex agrees, "The people, the clothing and the music just make the whole shopping experience here complete."

Blacka Acoustics expertise in acoustic engineering, made the experience of designing and installing the system a good one. "Having Craig and Blacka Acoustics available to help us with the system tuning was great," West says. "With their assistance we were able to finish the project even faster than we had imagined."

For Alex and the team at High Carhartt, the Blacka Acoustics solution plays an integral and critical role in making their store unique. "The one thing we hear all the time is 'Wow, this is such clear sound,'" she says. "The system keeps the entertainment and excitement flowing. This is Carhartt Clothing and Blacka Acoustics  provides the best quality to help sell it."
 

 


 
 
 
 
 
 
 
 
 

 

             




 

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